Resale and retailProduct:
Outdoor ad bannersCustomer:
1. A local online and offline retailer of Sony equipment, is an authorized partner of the brand. For more than 5 years, it has a point of sale in the largest shopping center in the city and is the leader in sales of the brand's products. Provides warranty and non-warranty service of equipment.
2. A local brand of women's clothing with own production, which quickly gained recognition in the segment of capsule premium clothing brands. It is represented in all large city malls and on the way of opening outlets in Russia and other countries.Challenges:
- creating banners for outdoor and web advertising within the brand's corporate identity
- two options for different target audiences needed
1. Based on the existing brand design guide we have developed banner options for outdoor and web advertising. Two advertising concepts have been created: bright and emotional for young consumers and more classic and moderate for the older age group. The first concept uses an image of an animal which attracts children and teenagers as well as all animal lovers and carries a friendly and positive message. Also the use of a bright shade shows the possibilities of color reproduction of the product and attracts attention as much as possible: red has the longest wave of color so it can be seen as far as possible. The second concept is more neutral: the image of the sea conveys many soothing shades of blue and green. This concept is associated with the scale of the technical characteristics and capabilities of the product, which is the main aspect of choosing devices for the second target audience.
2. The main requirement of the client was to create a minimalistic banner without unnecessary details, with an accent on their own photo content. The material was color corrected and cropped, and an alternative corporate font was selected for print and web materials.