AQQOO

Business area: Online fashion retail

Product: Logo, Corporate identity, Landing page, Packaging, Signage

Customer:
A new brand of online fashion retailer of men's and women's accessories and clothing. Based in Italy it has a wide chain of suppliers, offices and warehouses. Specializes in mass-market and premium segment products. It is an e-commerce platform that delivers goods all over the world. The concept of the project is a fine selection of trendy products, luxury quality and high service stanпdards.

Challenges:
  • create a new brand and identity
  • create a website with a marketplace
  • branded clothing and accessories packaging development that communicates with the project concept
  • logo adaptation for office and warehouse sites signages

Solution:
The brand logo was developed in the style of modern fashion retail: the name is in the form of absolutely symmetrical strict black font with a contrasting red accent in the typography. This design is quite unique in comparison with other representatives of the market, who often choose a simple text type of logo. The finished logo is also adapted for signage of retailer's sites in a rounded form. The corporate colors we choose: black as the main color, red and white as supporting ones. This composition of classic basic colors perfectly emphasize each other which create an image of actual premium brand out of time. Product packaging we developed is made in a corporate color scheme using high-quality plastic and thick cardboard: quite expensive but profitable solution for the brand image. The website is presented in a concise design with selling photo content and slightly more complex (unlike the logo) but elegant typography.


ALBA Shoes & Accessories

Business area: Fashion retail

Product: SMM

Customer:
More then 10 years ALBA offers high end clothing and accessories that catch the eye. The company has a wide chain of suppliers and offices all over the Russian Federation. The stores specialize in pret-a-porte products. The concept of the brand is a fine selection of trendy products, high quality and the junction of the classic and modern style. We were working on a local group of shops in Kaliningrad city. There are 3 retail points in the different city malls with good passability, but poor online presence. All sales took place only in the showrooms, so client also wanted to establish leads flow from Instagram and Facebook.

Challenges:
  • Proper and attractive visual and text content
  • Enlarge shop's recognition and popularity
  • Online sales development

Solution:
We developed and realized strategy for online promotion on Instagram, Facebook и Vkontakte. It contains complex enhancement of the accounts and content, groups of target audience research and the plan for advertising activations. Those are the main aspects of the plan we have developed:
  • actual and informative text describtion of products;
  • incoming direct messages maintainence;
  • fresh execution of visual content for all media;
  • monthly capsule collections development;
  • turnkey photo and video sessions: in store product shooting, outdoor streetstyle shooting, studio shooting;
  • working with local influencers;
  • catchy key visuals for online advertising launches.


ORIGAMI

Business area: Fashion retail

Product: Corporate stationery, Corporate identity audit

Customer:
A local online and offline retailer of clothing, footwear and accessories of Michael Kors, Ecco, Coach, Karl Lagerfeld and other brands: an authorized partner of PVH and LVMH holdings. It has about 20 multi-brand stores in the region: spots in the largest shopping centers of the city. So the compnany is a regional sales leader in its segment.

Challenges:
  • audit of the existing corporate identity
  • offering options for its implementation in the corporate structure
  • development of materials for attracting new employees to the organization
Solution:
The analysis of the existing design guide was carried out: as a result the basic points and strengths were highlighted, as well as unsuccessful and inapplicable solutions were excluded. Based on the audit corporate packaging options were proposed: badges, business cards, flyers for potential employees and other materials that are not reflected in the case.


SAINT PETS

Business area: Pet supplies manufacturing and retail
Product: Presentation design, Commercial brochure


BALTIC GOLD

Business area: Jewelry manufacturing and distribution
Product: Content photosession, Advertising magazine spread


MADE STUDIO

Business area: Furniture manufacturing
Product: Logo, Window sign, Window banner, Corporate stationery


ICENTER

Business area: Device retail

Product design: Presentation

Customer:
A local online and offline retailer of Apple devices and authorized brand partner. A physical store opened more than 10 years ago in the largest shopping center. The store is the regional leader in sales of the brand's products. Provides warranty and non-warranty services as well as device insurance.

Challenges:
  • prepare presentation for a report to the company's management
  • convert the statistical data into infographics
  • cover slides with business illustrations for the proffessional company appearance

Solution:
Presentation was developed based on the provided report in a modern business style using the colors of the company's corporate identity and plain but bright illustrations and infographics. Visualizations deliver the necessary associations according to the texted part. The overall concept is in a clean, concise design that correlates with general design concept of the Apple brand to identify with the top services level provided by a modern premium company.


SONY CENTRE

Business area: Resale and retail

Product: Outdoor ad banners

Customer:
1. A local online and offline retailer of Sony equipment, is an authorized partner of the brand. For more than 5 years, it has a point of sale in the largest shopping center in the city and is the leader in sales of the brand's products. Provides warranty and non-warranty service of equipment.
2. A local brand of women's clothing with own production, which quickly gained recognition in the segment of capsule premium clothing brands. It is represented in all large city malls and on the way of opening outlets in Russia and other countries.

Challenges:
  • creating banners for outdoor and web advertising within the brand's corporate identity
  • two options for different target audiences needed

Solution:

1. Based on the existing brand design guide we have developed banner options for outdoor and web advertising. Two advertising concepts have been created: bright and emotional for young consumers and more classic and moderate for the older age group. The first concept uses an image of an animal which attracts children and teenagers as well as all animal lovers and carries a friendly and positive message. Also the use of a bright shade shows the possibilities of color reproduction of the product and attracts attention as much as possible: red has the longest wave of color so it can be seen as far as possible. The second concept is more neutral: the image of the sea conveys many soothing shades of blue and green. This concept is associated with the scale of the technical characteristics and capabilities of the product, which is the main aspect of choosing devices for the second target audience.
2. The main requirement of the client was to create a minimalistic banner without unnecessary details, with an accent on their own photo content. The material was color corrected and cropped, and an alternative corporate font was selected for print and web materials.


ICENTER

Business area: Device retail
Product: Product brochure, Presentation brochure for service


MI STORE

Business area: Device retail
Product: Price tags, Store interior installation


ANNITA MART

Business area: Clothing and interior items manufacturing
Product: Naming, Logo, Signage, Corporate identity, Packaging, Business cards


ANN'S AMBER

Business area: Jewelry online and offline retail
Product: Logo, Corporate identity, Website


VINA OLWEGA

Business area: Authorized vine manufacturer and distributor
Product: Presentation brochure with testing guide
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Personal data processing policy

1. General Provisions
This personal data processing policy has been drawn up in accordance with the requirements of the Russian Federation Federal Law of July 27, 2006. No. 152-FL "On personal data" and determines the procedure for personal data processing and measures to ensure the security of personal data taken by the IE Golova Ekaterina Vyacheslavovna (hereinafter - the Operator).
1.1. The operator sets as its most important goal and condition for the implementation of its activities the observance of human and civil rights and freedoms in the processing of his personal data, including the protection of the rights to privacy, personal and family secrets.
1.2. This Operator's Policy regarding the processing of personal data (hereinafter referred to as the Policy) applies to all information that the Operator can receive about the visit of page http://agencysmart.org/en.

2. Basic concepts used in the Policy
2.1. Automated processing of personal data - processing of personal data using computer technology;
2.2. Blocking of personal data - temporary termination of the processing of personal data (except for cases when processing is necessary to clarify personal data);
2.3. Website - a set of graphic and information materials, as well as computer programs and databases, ensuring their availability on the Internet at the network address http://agencysmart.org/en;
2.4. Personal data information system - a set of personal data contained in databases, and information technologies and technical means providing their processing;
2.5. Depersonalization of personal data - actions as a result of which it is impossible to determine, without the use of additional information, the belonging of personal data to a specific User or other subjects of personal data;
2.6. Processing of personal data - any action (operation) or a set of actions (operations) performed using automation tools or without using such tools with personal data, including collection, recording, systematization, accumulation, storage, clarification (update, change), extraction, use, transfer (distribution, provision, access), depersonalization, blocking, deletion, destruction of personal data;
2.7. Operator - a state body, a municipal body, a legal entity or an individual, independently or jointly with other persons organizing and (or) carrying out the processing of personal data, as well as determining the purposes of personal data processing, the composition of personal data to be processed, actions (operations) performed with personal data;
2.8. Personal data - any information relating directly or indirectly to a specific or identifiable User of the website http://agencysmart.org/en;
2.9. User - any visitor to the website http://agencysmart.org/en;
2.10. Provision of personal data - actions aimed at disclosing personal data to a certain person or a certain group of people;
2.11. Dissemination of personal data - any actions aimed at disclosing personal data to an indefinite circle of persons (transfer of personal data) or an acquaintance with the personal data of an unlimited number of persons, including the disclosure of personal data in the media, posting in information and telecommunication networks or providing access to personal data in any other way;
2.12. Cross-border transfer of personal data - transfer of personal data to the territory of a foreign state to the authority of a foreign state, to a foreign individual or foreign legal entity;
2.13. Destruction of personal data - any actions as a result of which personal data are destroyed irrevocably with the impossibility of further restoring the content of personal data in the personal data information system and (or) material carriers of personal data are destroyed.

3. The Operator can process the following personal data of the User
3.1. Full Name;
3.2. E-mail address;
3.3. Phone numbers;
3.4. The site also collects and processes anonymized data about visitors (including cookies) using Internet statistics services (Yandex Metrica and Google Analytics and others).
3.5. The above data are hereinafter referred to as the Policy united by the general concept of Personal data.

4. Purposes of personal data processing
4.1. The purpose of processing the User's personal data is to clarify the details of the application.
4.2. The Operator also has the right to send the User notifications about new products and services, special offers and various events. The User can always refuse to receive informational messages by sending an e-mail to the Operator at the e-mail address smartcreativeness@gmail.com marked "Refusal to receive notifications about new products and services and special offers."
4.3. Anonymized User data collected using Internet statistics services are used to collect information about the actions of Users on the site, improve the quality of the site and its content.

5. Legal basis for the processing of personal data
5.1. The Operator processes the User's personal data only if they are filled in and / or sent by the User independently through particular forms located on the website http://agencysmart.org/en. By filling out the appropriate forms and / or submitting his personal data to the Operator, the User agrees with this Policy.
5.2. The Operator processes anonymized data about the User if it is allowed in the settings of the User's browser (the storage of cookies and the use of JavaScript technology are enabled).

6. Procedure for collecting, storing, transferring and other types of processing of personal data The security of personal data processed by the Operator is ensured by the implementation of legal, organizational and technical measures necessary to fully comply with the requirements of the current legislation in the field of personal data protection.
6.1. The Operator ensures the safety of personal data and takes all possible measures to exclude access to personal data of unauthorized persons.
6.2. The User's personal data will never, under any circumstances, be transferred to third parties, except in cases related to the implementation of the current legislation.
6.3. In case of revealing inaccuracies in personal data, the User can update them independently by sending a notification to the Operator to the Operator's e-mail address smartcreativeness@gmail.com marked "Updating personal data".
6.4. The period for personal data processing is unlimited. The User can at any time revoke his consent to the processing of personal data by sending a notification to the Operator via e-mail to the e-mail address of the Operator smartcreativeness@gmail.com with the note "Revocation of consent to the processing of personal data".

7. Cross-border transfer of personal data
7.1. Before starting the cross-border transfer of personal data, the Operator is obliged to make sure that the foreign state, to whose territory it is supposed to transfer personal data, provides reliable protection of the rights of subjects of personal data.
7.2. Cross-border transfer of personal data on the territory of foreign states that do not meet the above requirements can be carried out only if the subject of personal data has consent in writing to the cross-border transfer of his personal data and / or execution of an agreement to which the subject of personal data is a party.

8. Final provisions
8.1. The User can receive any clarifications on issues of interest regarding the processing of his personal data by contacting the Operator via e-mail smartcreativeness@gmail.com.
8.2. This document will reflect any changes in the personal data processing policy by the Operator. The Policy is valid indefinitely until it is replaced by a new version.
8.3. The current version of the Policy is available on the Internet at the page http://agencysmart.org/en.