Corporate stationery, Corporate identity auditCustomer:
A local online and offline retailer of clothing, footwear and accessories of Michael Kors, Ecco, Coach, Karl Lagerfeld and other brands: an authorized partner of PVH and LVMH holdings. It has about 20 multi-brand stores in the region: spots in the largest shopping centers of the city. So the compnany is a regional sales leader in its segment.Challenges:
- audit of the existing corporate identity
- offering options for its implementation in the corporate structure
- development of materials for attracting new employees to the organization
The analysis of the existing design guide was carried out: as a result the basic points and strengths were highlighted, as well as unsuccessful and inapplicable solutions were excluded. Based on the audit corporate packaging options were proposed: badges, business cards, flyers for potential employees and other materials that are not reflected in the case.