Logo and Identity (rebranding), Commercial brochureCustomer:
The customer is a local construction company, that is working mostly in the B2B segment: its customers usually are retail companies, restaurants, telecom companies, warehouses, and other companies that have any type of physical office. Nanostroy also specializes in private construction on individual conditions. Challenges:
- full rebranding for a better company appearance
- developing a modern brochure for the effective B2B sales performance
We agreed to stay on the discreet purple corporate color palette. The main logo concept has been reviewed: we kept the main graphic element and changed the font for a more casual and smaller type size. We continued work on the whole corporate packaging: renewed the business cards and implemented the identity on other corporate items. As per the brochure, we did a promotional material which gives all the important information to the potential customer. Here we described Nanostroy's key features and advantages: basic info about the company, proper description of provided services, and details of working processes.